JOEL SUNDKVIST

FINE CONCERT GUITARS

NOLBY, SWEDEN

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Joel Sundkvist Guitars

Joel Sundkvist is a Swedish concert guitarist, guitar teacher, and luthier with a deep passion for both music and craftsmanship. Having worked for many years as a musician and educator, he began building his own guitars in 2020.

Photo: Svanthe Harström

Biography
As a guitarist, Joel has focused on classical guitar, performing both as a soloist and in various ensembles. He has recorded several CDs available on all major Streaming platforms. Joel is also an experienced teacher, having taught guitar at different levels for over 25 years.

His deep understanding of the instrument—ranging from tone production to playing technique—has given him unique insight into what makes a truly great concert guitar. Joel remains endlessly curious, always exploring new ways to push the boundaries of the guitar’s sound.

The Luthier
Joel Sundkvist’s journey as a luthier began with a desire to understand his instrument on a deeper level. Over time, his interest evolved into a full-fledged craft, and since 2020, he has been creating classical nylon-string guitars in his workshop in Nolby, just outside Sundsvall, Sweden.

His instruments are made using traditional methods and carefully selected tonewoods that has been dried and aged for severeal years. His production is exclusive, with only a few guitars built each year. Each instrument reflects his attention to detail and his pursuit of the perfect balance between tone, response, and playability.

To read more about Joel as a guitarist, please visit www.joelsundkvist.se

The Guitars

Tonewoods
For the soundboard, Joel primarily uses European or Engelmann Spruce or Western Red Cedar. For the back and sides classic tonewoods such as Indian rosewood, flamed maple or Cypress are primarily used. More unique choices like Madagascar rosewood, walnut, Padauk, flamed birch are also available . The necks are made from mahogany or Spanish cedar, and the fingerboards are made of ebony or rosewood. All of Joels tonewood comes from sustainable dealers and sources.

Finish
The guitars are finished with Shellac applied with the French polish technique — a traditional method that creates a thin, beautiful and protective layer, allowing the wood to vibrate freely. Alternatively, the back and sides can be treated with a matte oil finish, offering a slightly more durable yet natural-looking result.

PRICING AND ORDER

The base price includes:

  • Spruce or Cedar top
  • East Indian Rosewood, Flamed Maple, or Cypress back and sides.
  • Handmade rosette.
  • Shellac or Oil finish.
  • Scale length 640 or 650 mm.
  • Nut width 50-54mm.
  • Reinforced neck with profile flat D, D or C.
  • Tuning Machines with ball bearings.
  • A simple and protective Wood-, ABS- or fiberglass hard case is included in the base price. 

Price list May 2025

– Traditional 35000 SEK
– Grand Concert 37000 SEK
– Crossover 37000 SEK (including a K&K pure classic pickup)
– Flamenco 35000 SEK

Additional upgrades
Other options such as different tonewoods, different scale lengths, 7 or 8 strings, different tuning machines, hard case etc. are available per request. 

Shipping can be arranged at the buyers expense.
Contact Joel to discuss your order.

Traditional

This guitar is mainly structurally based on the Torres/Hauser legacy. With sweet trebles and powerful basses this guitar will be the perfect choice for anyone who seeks the intimate, traditional sound of the guitar.

The construction is always on the lighter side ranging from 1400-1550 grams depending on choice of tonewoods.
Main air resonance ranging from F-F#

Crossover

For the guitarist who seeks the clear unmatched nylon sound with ease of playing and versatility – this is the guitar for you.

With a beautiful and sweet acoustic sound, this model will the perfect companion for concert situations when amplification is essential.

The Crossover model comes with a K&K pure Classic pickup installed.

The neck is slightly thinner and also smaller across its width featuring with a 50mm nut.

Grand Concert

The grand concert model is a traditional fan braced top with inspiration from some of the great contemporary luthiers of today.

The trebles projects well with sparkling overtones through out the entire register. The basses are vibrant, cello like without being “boomy”. The instrument offers a lot of headroom for the demanding player.

Weight 1450-1750 grams depending on choice of tonewoods.
Main air resonance F#-G

Flamenco

The Flamenco model is lightly built using cypress for the back and sides. The top features a classic seven fan strut design. The sound can be described as airy and percussive with a blazingly fast attack.

The average string height at fret 12 is in usually 2.7-3,0 mm but can if wanted be as low as 2.5mm across. String height at the bridge is usually 8-9 mm.

A 0.4mm protective transparent Golpeador (tap plate) is fitted on delivery.

I highly recommend Wittner mechanical pegs for this guitar but it can also be built for the use of traditional Machine Heads.

Weight 1150-1250 grams.
Main Air resonance f-f#